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Heathrow Access Advisory Group

Aiming to make Heathrow the world's leading airport for accessibility and inclusion

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27th January 2025 Minutes

29th January 2026 by Adam Bradford

1. Agenda Overview

  • 10:00–10:30 – Intro & ARA Updates – Jamie Pinney
  • 10:30–11:00 – Strategy Update – Calum Glazier
  • 11:00–11:30 – Wilson James Update – Liz Boadella Burton
  • 11:30–12:00 – Host Area Redesign – Ayesha & Peter
  • 12:00–12:30 – Lunch
  • 12:30–13:15 – Barriers Research Debrief – Nic Baker & Revealing Realities
  • 13:15–14:30 – Needs Profile & Planner Workshop – Nic Baker & Gary Moore
  • 14:30–15:00 – AOB – All

2. Intro & ARA (Animal Relief Area) Updates

  • Animal Relief Area highlighted as an early agenda item.
  • Visual reference to new/updated ARA facilities included in slides. 

3. Strategy Update – Heathrow

  • Session led by Calum Glazier.
  • A strategic review of PRS (Passengers Requiring Support) services and long‑term planning.

4. Wilson James Operational Update

4.1 PRS Volumes

  • 2024 PRS Total: 2,197,564
  • 2023 PRS Total: 2,026,126
  • Increase: +8.46% year‑to‑date
  • Busiest day (2024): 1 October, 8,369 passengers assisted after validation. 

4.2 High‑Volume Flight Analysis

  • Detailed comparison of 2023 vs 2024 flights with high PRM demand.

4.3 PRM Feedback Trends

  • 2023: For every 1 complaint → 0.80 compliments
  • 2024: For every 1 complaint → 1.25 compliments
  • Rolling 12‑month chart shows sustained improvement in compliments and reduction in complaints. 

4.4 Strategic Objectives – Outcomes

All four 2024 targets were achieved:

  1. Compliments up 61% YoY
  2. Complaints up only 2.56% (within target <8%)
  3. Staff Safety Engagements up 73%
  4. Service failures reduced from 1.53 to 1.48 per 10,000 PRMs

4.5 QSM Scores

2024 Assistance QSM Scores (target 4.00):

  • Monthly scores ranged 4.05–4.18, meeting or exceeding target.
  • Staff Courtesy/Helpfulness target 4.05 was consistently met. 

5. Wilson James Stakeholder Forum

  • Small independent lived‑experience advisory group.
  • Priorities: Choice, Consistency, Kindness, Personalisation, Communication.
  • Contributions include:
    • Reviewing training content
    • Input to future service delivery
    • Product development support
    • Colleague engagement feedback

6. Host Area Redesign

6.1 Vision

  • To deliver state‑of‑the‑art PRS Host Areas aligned with Heathrow’s ambition for world‑leading accessibility.

6.2 Project Overview

  • 27 existing host areas; need for 8 additional locations.
  • Host Areas categorised:
    • Cat A: Retain
    • Cat B: Expand
    • Cat C: Relocate or new
  • Significant stakeholder engagement to determine requirements.
  • 50% rise in service use vs 2019 → Current host areas will not meet future demand. 

7. PRS Barriers Research – Debrief

Research conducted with:

  • 313 passenger intercepts
  • 12 shadow journeys
  • 7 mystery shops
  • 31 auto‑ethnographies
  • Workshops with passengers with lived experience
  • Continuous involvement from HAAG and airlines

Top 5 Identified Barriers

  1. Delays & discomfort (especially mobility‑related)
  2. Uncertainty about processes, sequence, expectations
  3. Stress/anxiety about “getting it wrong”
  4. Mismatch of needs vs provided support
  5. Overwhelm (sensory, physical, emotional)

Key solution themes:

  • Better pre‑travel information,
  • Clear layout/process explanations,
  • Accurate wait‑time expectations,
  • Visibility of amenities & services,
  • Tailored matching of PRS services to needs. 

8. Needs-Based Assessment & Bespoke Journey Planner

A major transformation programme supporting personalised accessibility journeys.

Development Approach

  • Multi‑phase testing with disabled passengers:
    • Wheelchair users
    • People with MS, arthritis, degenerative disc disease
    • People with autism
    • Visual/hearing impairments
  • Two rounds of prototype testing completed. 

Key Findings

  • Tool is highly valued, scoring 8–10/10 among testers.
  • Language is empathetic, clear, and human.
  • Flow is easy, logical, non‑overwhelming.
  • Output includes highly valued details:
    • Flight timings
    • Links, contact numbers
    • Tailored guidance
  • Passengers appreciated being able to use the tool before booking to inform decisions. 

Passenger quotes included in the research emphasise:

  • Feeling “included for the first time”
  • Relief at having comprehensive guidance
  • Appreciation for detailed planning support

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